The rollout of womenswear are Roden Gray was celebrated with an in-store launch party and an online editorial.

This project has been visually updated since the launch.

The introduction of womenswear tested the visual elasticity of the Roden Gray aesthetic. A loose grid vcarried through posters and social imagery comprised of pre-existing brand elements stretches and accommodates upon the arrival of womenswear. A diversity of art styles references the fluid nature of womenswear, and it’s inclusion into Roden Gray library.