FW24 Trading Cards Sales Campaign
[Roden Gray]
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Noticing a nostalgic swing amongst customer-base, trading cards became the primary vessel ushering the FW24 Sale Season. Each layer of the sale was paired with a fresh set of cards, parodying a well-loved Trading Card Game.
Roden Gray motifs introduced to nostalgic, playful design language and illustration. Brands carefully paired with the appropriate style of card. 3 card packs accompanied significant purchases, collecting the set offers an additional discount.
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Isaac Mak ©2026
E: isaac@isaacmak.com
IG: @poittte